| |
|
Features |
|
Two Companies, Two Different Blueprints for Reducing Global Warming
Businesspeople spend too much time worrying about the burdens brought by global warming -- the possibility of carbon taxes and greater regulation of emissions -- and ignoring the potential commercial upside, according to participants in a recent Wharton conference titled, 'Winners and Losers in Green Technologies,' sponsored by the William and Phyllis Mack Center for Technological Innovation.
...more
'Not a Site, but a Concept': Tapping the Power of Social Networking
Mini USA, the American branch of BMW's Mini Cooper line, tracks everything being said about its brand everywhere on line -- in blogs, discussion groups, forums, MySpace pages and much more -- then uses what it learns to guide advertising campaigns.
...more
Back to Departments
|
|
 |
|
|
|
Ads
by Nevistas |
|
|
|
Hotel Sales Strategy Conference |
 |
|
HSMAI's 2nd Annual Hotel Sales Strategy Conference will focus on Maximizing Revenue and Resources in a Changing Economy. Held September 9, 2008, in conjunction with HSMAI's Affordable Meetings(R) National in Washington DC. |
| hsmai.org/Events |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
